Daughter of ex-loyalist terrorist Johnny 'Mad Dog' Adair quits 18,000 office job to become Instagr
THE daughter of ex-loyalist terror boss Johnny ‘Mad Dog’ Adair has quit her £18,000-a-year office job — to be a flashy Instagram influencer.
Chloe Adair, 28, promotes fashion brands including Pretty Little Thing and Boohoo to more than half a million fans online after launching a full-time modelling career.
And experts reckon she could be raking in up to £720 for each of her posts — plus more than £1,000 for every sponsored ad.
Chloe — who ditched her PA position at an architects’ firm last year — now enjoys a globe-trotting lifestyle, travelling to destinations including New York, Turkey, Greece and Spain for fashion shoots.
She has also landed lucrative deals with JD Sports and In the Style, delighting her ex-Ulster Defence Association boss dad.
A source close to Adair said: “He dotes on Chloe. She’s the apple of his eye. They’re very tight and he’s super pleased that she’s doing well.
"All any dad wants is to see his girl doing well. She’s very savvy and has definitely got his street smarts, nose for business and looks.”
Chloe’s Instagram feed is filled with hundreds of selfies where she poses in swanky clothes.
In one pic, she flashes her long legs in a pink mini dress while holding a glass of bubbly. Another shows her in a tiny bikini.
The web sensation has 185,000 followers on Instagram — where she’s been a rising star for three years — as well as 370,000 on fashion site 21 Buttons.
But she also regularly posts poignant personal snaps online, including some with her dad — who she describes as “The most kind person I know” — and of her late brother Jonathan ‘Mad Pup’ Adair, 32, who died of an overdose four years ago.
Marie Mostad, who runs influencer marketing firm Inzpire.me, said fortunes can be made on social media.
She added: “Many talk about our industry as though it’s witchcraft. For those who didn’t grow up with platforms such as Instagram, it can be hard to quantify.
“Many people don’t understand the marketing potential available.
"It’s a sector that is constantly discussed, often debated or misunderstood, but can no longer be ignored.”
'MAD BITCH'
Chloe moved to the UK aged 12 when Adair fled Belfast for Bolton, Greater Manchester, in 2005 with wife Gina, nicknamed ‘Mad Bitch’, and their kids, including Jonathan and Natalie.
He’d been jailed in 1995 for directing terrorism after his mob was linked to more than 30 sectarian murders — and is said to have survived repeated assassination attempts.
Mad Dog, who was freed under the terms of the Good Friday Agreement, was blamed for sparking bloodshed in the loyalist Shankill Road area of Belfast and was back behind bars in 2000.
Two years later he was released again but another feud saw him returned to prison within months.
Weeks after he was locked up, Adair became the target of bitter in-fighting among loyalists when UDA chief John ‘Grug’ Gregg was shot dead on his way back from a Rangers match.
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The hit was blamed on Adair’s C Company, uniting the entire loyalist underworld against him and forcing him to flee to the British mainland.
He then moved to Troon, Ayrshire, after discovering his missus was having an affair.
Three men were jailed in 2015 after cops foiled a plot to murder the ex-UDA chief.
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Chloe was approached for comment.
I spend £32k a year on designer bags & clothes to be an influencer – people say I’m too flashy but they’re just jealousWe pay for your stories and videos! Do you have a story or video for The Scottish Sun? Email us at scoop@thesun.co.uk or call 0141 420 5300
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